OVER RECENT YEARS THERE’S BEEN AN OVERWHELMING AMOUNT OF STUDIES LINKING SOCIAL MEDIA TO THE INCREASED NUMBER OF PEOPLE CHOOSING TO HAVE PLASTIC SURGERY.
HOWEVER, IT’S NOW BEEN FOUND THAT IT’S NOT JUST THE YOUNG WHO ARE DRIVEN TO TAKE ACTION THANKS TO THE WORLD WIDE WEB. A NEW SURVEY HAS FOUND THAT THE OVER 40’S ARE ALSO TURNING TO THE OPERATING TABLE THANKS TO WEBSITES LIKE FACEBOOK.
Ceatus Media Group, a digital marketing and reputation management agency, recently released a report through their health portal called the Consumer Guide to Plastic Surgery. It has found that 73% of social media users admit to feeling ‘self-conscious’ when observing their selfies online – even if they’ve uploaded the snaps themselves. Of these, 60% said they would consider a cosmetic procedure because of how they appear in photos.
Arguably, the most surprising part of the study is that the majority of people who are now considering plastic surgery are aged 41 or above. This generation – who have been found to favour platforms like Facebook and Instagram over ones like Snapchat and Twitter – are now keen to brave the waters of cosmetic surgery thanks to social media.
This has been linked to the popularity of photo-editing software, which allows users to experiment with how their skin tone, texture and wrinkles appear to the outside world. Of those questioned in the survey, 67% admitted to modifying their pictures before sharing them with their friends and family online.
Ceatus CEO Dr. David Evans said: “These first-of-their-kind findings are really eye opening. Our results suggest that these photo-editing tools may serve as a bridge between selfies and plastic surgery.”
Millennials – the name given to those who became adults following the year 2000 – have previously had their plastic surgery habits linked with social media. In particular, their preference for using filters was said to have a huge impact on their decision to choose surgery as a more permanent solution to their insecurities.
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